The Ghana Armed Forces Institute (GAFI) has held a one-week trade exhibitions from Monday 16 to Friday 20 December 2019 to promote made in Ghana products and increase the awareness of the institute’s products at its forecourt in Burma Camp, Accra.
The fair is the second of its kind and it is held annually to display and bring the products closer to its customers especially, Military personnel and Civilians. This year’s exhibition captured participation from over 15 vendors mostly from local manufacturers and various suppliers of the institute including Nestle Ghana, Cowbell Ghana, Kasapreko Company limited and many others.
Speaking to the General Manager of GAFI, Captain Kofi Appiah-Nuamah, he said the motive of the fair was to have the opportunity to showcase some products in stock from various suppliers of the institute ahead of the festive season.
He noted that the initiative would enable people in Burma-Camp who had never tasted or purchased their products to patronize and also give them opportunity to interact with potential customers and educate them about some of the products. He added, the programme had drawn customers and boosted sales due to high patronage.
Captain Appiah–Nuamah stressed that vendors should take the exhibition as an opportunity to advertise their products and make more contacts for customers to purchase their goods and keep them for future fairs.
According to a participant of the fair, Ms Adjoa Ntim, who showcased made in Ghana hair products; even though sales started on a slow pace, she made good sales in the end and she looked forward to next year’s exhibition.
Another participant, Ms Morrison Naa Tsotso who was a dealer in African wears and accessories like beads also testified that, the fair had helped advertised her products had recorded high sales.
However, Mr Isaac Gyasi also an exhibitor argued that the advertisement of the fair should be hyped prior to the exhibition to draw customer’s attention.